Short answer: A dozen red roses is the traditional way to say “I love you”: twelve roses stand for complete, wholehearted love. Larger counts are read as bigger declarations, so two dozen or more often marks a special anniversary, and 100 roses is a grand gesture of lifelong devotion. The count matters less than giving it at the right moment.
The dozen became the standard romantic bouquet over a long tradition of florists and gift-givers, and many people still read twelve red roses as a clear declaration of love. Here is what the common counts mean, and how our bouquets map to them.
What twelve red roses say
Twelve is a “complete” number, so a dozen red roses reads as full, wholehearted love. It is the familiar choice for Valentine’s Day and anniversaries, and it is easy to hold and display.
Other rose counts and their traditional meanings
- 1 rose: love at first sight or a simple, focused gesture.
- 12 roses: a declaration of love.
- 20 to 24 roses: a generous romantic gift.
- 50 roses: deep, unconditional love.
- 100 roses: lifelong devotion and a grand gesture.
These are customs, not rules. Choose the count that suits the space and the moment, then let your card say the rest.
Our closest options
We sell red rose bouquets by stem count: 20 roses, 40, 60 or 80 roses, and 100, 150 or 200 roses, plus a 9-rose gift box. If you want a classic, generous bouquet, Classic 20 Red Roses gives a little more than a dozen. For a milestone, step up to 40 or more.




- Signature Red Rose Gift Box: Nine red roses in a gift box, close to a dozen
- Classic 20 Red Roses: Twenty red roses, a generous classic
- Endless Love Rose Bouquet: 40, 60 or 80 red roses for a milestone
- Grand Passion Rose Bouquet: 100, 150 or 200 roses for a grand gesture
Which count for which occasion
- Early dating or a thank-you: a single stem or a small box.
- Valentine’s Day or a birthday: about 20 roses.
- Anniversary: 40 to 80 roses, often with a number, as in the Milestone Rose Bouquet.
- Proposal or landmark year: 100 roses or more.
Make it personal
A short card turns any count into a clear message. Name the occasion, add one specific memory, and sign it. Personal designs such as the Signature Initial Rose Bouquet add an initial for an extra touch.
Red roses in other numbers
Some people choose a count that carries a private meaning: the number of years together, a birthday age or a date. The Milestone Rose Bouquet makes that easy by including a custom baby’s breath number, so the meaning is visible in the bouquet itself.
How to present a dozen or more
- Pick the moment: at dinner, at home or at the door.
- Have a vase ready for hand-tied bouquets, or a clear surface for foam designs.
- Add a short card that says why today.
Red roses and the season
Red roses are available all year, but demand peaks around Valentine’s Day and Mother’s Day. Order early for those dates; rose bouquets need at least 24 hours of notice at any time of year.
What each rose count costs
- 9 roses: Signature Red Rose Gift Box, $119.
- 20 roses: Classic 20 Red Roses, $149 to $164.
- 40, 60 or 80 roses: Milestone Rose Bouquet, $249 to $449, or Endless Love, $269 to $469.
- 100, 150 or 200 roses: Grand Passion Rose Bouquet, $549 to $949.
A dozen or twenty?
A dozen is the traditional declaration, but our closest options are the 9-rose box and the 20-rose bouquet. Choose the box for a compact, display-ready gift, and choose 20 roses when you want a fuller bouquet that still carries easily. Roses need at least 24 hours’ notice, and you can check delivery on our Toronto delivery page.
Dozen red roses FAQ
What does a dozen red roses mean?
A dozen red roses traditionally means complete, wholehearted love, which is why it is the classic romantic bouquet.
What do 100 red roses mean?
A hundred red roses is a grand gesture, often read as lifelong devotion. It suits proposals and landmark anniversaries.
Do you sell a dozen roses?
Our closest options are the Signature Red Rose Gift Box with 9 red roses and Classic 20 Red Roses with 20. Larger bouquets come in 40, 60, 80, 100, 150 or 200 roses.
Is a dozen roses too much for a first date?
It can feel like a lot early on. A single rose or a small gift box is a lighter choice.
What does 24 red roses mean?
Two dozen roses traditionally says “I am yours” and reads as a bigger romantic declaration than a single dozen.
Can I choose a specific number of roses?
Our bouquets come in set counts. For a number with meaning, the Milestone Rose Bouquet includes a custom baby’s breath number.
How much does a bouquet of red roses cost?
A 9-rose gift box is $119, Classic 20 Red Roses is $149 to $164, and larger bouquets of 40 to 80 roses range from $249 to $469.
What is a good number of roses for an anniversary?
Forty to 80 roses suit most anniversaries. The Milestone Rose Bouquet adds a custom baby’s breath number for the year.
$1
Choose your red roses
From a 9-rose box to 200 roses.

